All About Those Clicks
We spend a lot of time online. Research shows most of us spend the majority of our day staring at screens. (We won’t tell if you don’t.) If you're a business, getting a piece of that attention in the middle of your customer's scroll is everything.
We're talking clicks. We're talking follows. We're talking sales.
Today, that's more important than ever. Why? People are more likely to buy from brands they follow on social media because they’ve had a chance to get to know you. They trust your brand, and the more they engage the more they become emotionally connected to you.
Whether you’re selling a product or service, your social presence allows people to dig a little deeper, add you to their daily scroll, and get to know who you are online. How can you optimize that experience even more? Social media advertising.
Get Your Piece Of The Pie: Social Media Advertising
Social media has created a whole new world of advertising opportunities. Consumers go directly to their smart phones to learn about new companies and products.
Our digital advertising team manages social media ads on all of the most popular platforms, but we are always testing newcomers as well as long as it helps us achieve your goals!
Want to get your piece of the pie? Keep scrollin' on to see our thoughts about advertising on Facebook, Instagram, Pinterest, Twitter, and LinkedIn.
Facebook is a social media giant, obviously. You know, we know it, your grandpa knows it.
Thankfully, Facebook is also one of the more business-friendly platforms of the bunch, with social media advertising options at an affordable cost, for businesses of any size.
Whether you want to reach new customers with videos, photos, links, or live stories, Facebook does it all. Bonus? Facebook owns Instagram, which gives you the ease of cross-promotion.
A solid Facebook ad presence can increase your brand awareness, build your network, and turn clicks into sales. It allows you to interact directly with those perfect customers who are already out there, eager to learn more about the services you provide.
The catch? You have to know what you’re doing.
We create Facebook advertising strategies for small businesses to enterprise corporations. We know what we're doing when it comes to creative conception, deployment, audience targeting, and constant optimization. Often times this optimization requires updates to your website, which our sister company has a team dedicated of web developers to help! Our account team will regularly let you know exactly how much your ads are converting into sales with monthly reports because we're all about data transparency.
Instagram is geared toward a younger demographic, it looks gorgeous, and prides itself in providing better organic discovery opportunities than Facebook.
Because of hashtags, in-scroll advertisements, and the “Suggestions for You” feature, users are more likely to find new products and businesses they love. Instagram is a great platform for retail, restaurants, and tourism, but it can be a game-changer in other industries too.
Studies show that across all social media platforms, Instagram boasts the highest engagement rates.
Through strong visuals and videos, partnerships with key influencers, and perfectly-targeted ads, you can get the exposure you need to reach your potential customers.
Remember the importance of clicks? We work closely with our world-class design team to create gorgeous advertising content that drives clicks, follows, and conversions on Instagram.
Pinterest allows us all to dream up endless possibilities with beautifully curated boards. Users are looking to be inspired by fresh, new ideas and they want the information to make those dreams a reality.
Many brands and industries can benefit from a Pinterest advertising presence, but if you’re in the business of weddings or home decor, it’s simply a must. This platform is a favorite for women (especially) looking to make purchases online.
Capitalize on those “life moments” people are planning for with expertly-targeted ads. Whether users are brainstorming for a wedding, designing a nursery, decorating a new home, or planning for the upcoming holiday they’re looking for creative ideas.
On Pinterest, we design ads that stand out on that endless scroll.
Those ads are highly-targeted, visually gorgeous, and linked directly to your best-selling products, so it's a win-win for your business and your potential customers. They're one step closer to that gourmet kitchen and you just found one more devoted customer.
Want to tap into customer service opportunities, increase event attendance and reach niche industries? Let's talk Twitter.
Twitter is where you can get instant news, quick responses from customer service and where many thought leaders, especially B2B, live. After all, Twitter pioneered the hashtag. That’s a #BigDeal. Speaking of, Twitter is crucial to have a presence for big companies with a national or global audience.
By basing your promoted tweets on industry-specific data, you can deepen your brand recognition or boost awareness to your event. It’s also great for some niche global B2B industries as many large company CEO’s and decision-makers use Twitter as their daily news source. Since Twitter is always moving and always on, your ads can be right in your target audience’s feed engaging with them during the latest news stories and trends in a way that's not possible on other networks.
You can do a lot more than you’d think with 280 characters. #Seriously. But, remember you’re competing with thousands of other tweets being shared every second.
Creating meaningful content is important for targeted ads that get attention. That means constant monitoring of changing trends so your ads work in that exact moment.
LinkedIn is unique due to its specific user base. This platform is popular among educated, professionals in U.S. households who make more than $75,000 per year. Pretty specific, huh?
Beyond that, LinkedIn is one of the best platforms for engaging with B2B companies and thought leaders in your industry.
Let's get those leads, shall we?
Using sponsored content, pay-per-click ads, and targeted InMail messages, you’ll capitalize on this unique user base. As LinkedIn notes, their users are the decision-makers, the doers, and the makers in their companies.
Get their attention on LinkedIn and you'll be one step closer to finalizing that sale.
It's Gab Time
You know how important social media is, but maybe you still aren’t sure how to leverage it for your business.
The good news is you don’t have to.
Our team will pull the research and hit those spreadsheets to find what would work best for your company and your unique customer base. We excel (get it?) at driving high-quality conversions through social media advertising campaigns. With combined decades of experience, we ensure you get the full value from your ad spend on social.
Our team is always here to answer any of your questions about social media advertising or your organic presence.